Saturday, October 27, 2007

Vintage Doll Collecting: The Remco Toy Company

The Remco Toy Company was founded in the 1940s and best known for toys marketed and sold in the late 1950s and 1960s such as the Johnny Reb Cannon and Mighty Matilda Atomic Aircraft Carrier. One of their slogans was: “Every Boy Wants a Remco Toy.” In the mid-60’s, the Remco Toy Company acquired several licenses for popular culture acts such as the Beatles, Monkees, Munsters, Lost in Space and Batman.
The Remco Toy Company was acquired by Azrak-Hamway International, Inc. in 1964. This was a toy company in New York, New York. In 1997, Jakks Pacific acquired Child Guidance and the Remco Toy Company from Azrak-Hamway International.
Heidi was probably one of the Remco’s Toy Company’s most popular dolls. She was extremely popular from the mid ‘60s into the early ‘70s. Heidi was a little blonde doll standing about 5 ½-inches tall who came with a plastic case, which was similar to Remco’s TV Jones line. Heidi had a Japanese friend, whose name was Jan. Both Heidi and Jan featured a magic button on their stomachs that made them wave. They also produced a version that caused the doll to blink when you pushed the magic button. It is rare to find a doll today that still has a working button.
Remco later introduced a sister to Heidi. Her name was Hildy, then there Pip, who was Heidi’s little friend, Spunky was her tomboy friend and Herby. Today you will find more of Heidi and Jan. The other dolls are harder to find. There were also many carded and boxed outfits and play sets made for Heidi and her playmates.
The Remco Toy Company was one of the first companies to sell their dolls through television advertising. I, being from the Baby Boomer era, do remember television commercials ending with “made by Remco,” (probably during an “I Love Lucy” episode or “Popeye the Sailor Man” cartoons). Read on at:

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