Friday, November 9, 2007

Vintage Doll Collecting: Chad Valley Toys and the Palitoy Toy Company

Palitoy was the name of a British toy company that manufactured some of the most popular toys in Britain, of which some were original items and others were under license. The company, near Leicester, England, grew out of a plastics firm established by Alfred Edward Pallett in 1909 and became one of Britain’s leading toy manufacturers. Some of their most famous toys included:
• Action Man• Action Force• Tiny Tears Baby Dolls• Pippa• Tressy• Star Wars figures• Care Bears
British Xylonite bought the Cascelloid Company in 1931 and created the trademark “Palitory” in 1935 for their toy division. Alfred Edward Pallet founded the Cascelloid Company in 1909 to produce celluloid and fancy goods. They produced their first doll in 1925.
Injection molding was developed by British Xylonite in 1941 and was used for the Palitoy toy ranges.
Palitory was sold to General Mills in 1968 and became the Palitory Company in 1980 when Palitory, Denys Fisher and Chad Valley broke away from General Mills. Their business closed in 1984. Hasbro bought the factory, toy molds and copyrights from whom they had been a major licensee.
Action Man
Action Man was a doll marketed as “moveable fighting man,” and as with Hasbro’s G.I. Joe in the U.S. (of which was licensed copy) no mention was ever made of the figure being a doll. It was unseemly for boys to be playing with dolls in the 1960’s.
Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984. Action Man and accessories were originally based on the Hasbro (US) 1964 G.I. Joe. The first Action Man figures were “Action Soldier,” “Action Sailor” and “Action Pilot.” They were all available in the four original hair colors of blonde, auburn, brown and black. Their outfits depicted the participants of the Second World War. Action Man was subsequently reintroduced in 1993, based on the GI Joe Hall of Fame figure of that time.
The action figure featured changeable clothes with various uniforms to suite different purposes which eventually created global popularity for this type of toy. Read on at:

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